The content below went out last weekend as a newsletter to my mailing list. So it's a few days old.
But this isn't. It's hot off the presses.
I just checked Amazon.com again and guess what? They only have three more copies of The Sacred Cipher in stock!
Way to go, gang! Somebody out there is making a difference.
Let's keep up the momentum. LET'S SELL OUT AMAZON.COM Go for it.
Hey … I just checked Amazon. In the last few days The Sacred Cipher has gone from about 440,000th on the Amazon sales list to 38,800th on the list. We are zippin’. Let’s keep it going.
It was this weekend four years ago when I first visited the Philadelphia Christian Writer’s Conference with an idea. That idea now sits on one of the tables in the bookstore at this year’s conference. It is a very cool … but very surreal … experience to see the book where it all started.
In 2006 I came here with an idea; in 2007 with a finished manuscript and – ultimately – got connected to an agent; in 2008 I came here one month after a publishing house (Kregel) told us they wanted to buy the book; and this year I’ve brought the just-released novel back to its spawning grounds.
Through those years I’ve learned a lot about writing, about editing what you’ve written to make it better, and about myself. One painful thing I’ve learned is that pride is still a snare I too easily fall into.
This year I come with a longing to find balance in my life so I can get back to writing. I’m here to pay back some of what’s been invested in me, but also to re-ignite my enthusiasm for the work of writing and to search for the discipline I need to make the time to write.
But this week … this month … the work is really marketing.
It was eight days ago that The Sacred Cipher was officially launched by Kregel Publications. Currently, there are at least two “blog tours” occurring on the Internet. If you Google The Sacred Cipher you will likely come up with a lot of hits from some of the bloggers on the tour. Some have written reviews of the book, some author interviews, some just a blog posting about the book, often with the first chapter. So, this is great publicity.
I haven’t read all of the book reviews yet, but some of them I’ve seen have just been wonderful. There is a mother of six kids in Nebraska who said she was so engrossed in the book that she stayed up until 3:00 a.m. one morning to finish it. But I’ve been sobered by discovering that, often, when a blogger puts up a posting about the book, but doesn’t include a review, it’s because they didn’t like the book. I’ve seen a couple of those, too. So … we remain humble.
Still, this is a very exciting time. And I have to continually remind myself to celebrate in it. It really is very cool.
The special promotion in Barnes & Noble begins in four days … August 11 … and continues through August 24. The Sacred Cipher will be featured with a table placement in the main aisle of the largest Barnes & Noble stores in the nation. This is a great honor, and very unusual for a novel from a first-time author.
So, if you have a decent sized Barnes & Noble in your neighborhood, please go and visit, ask where the book is, let them know you’re there for The Sacred Cipher. If it’s your desire, purchase a copy – or two.
And … if I may … we can all really make a huge difference right now.
If you are thinking about buying the book – or recommending it to your neighbor or family – please do it now. The first week … the first 30 days … are critical in determining the ultimate success of a book’s sales. If there is an immediate spike in sales, if there is a significant demand and growing interest, both book stores and media drivers like Amazon.com sit up and take notice. And, if we can stir up a huge swell of interest, books can jump onto the best-seller list very quickly – even if only for a week – if there is a big, short-term, spike in sales.
You can also call your local library and ask them to secure some copies of The Sacred Cipher and add them to their shelves.
If you can, do it now.
And, if you want to recommend the book to your family or friends, I have 5,000 Sacred Cipher post cards that were provided by Kregel. If you would like some, let me know and I’ll mail them out to you. In addition to helping build the ‘buzz’ for The Sacred Cipher, it will help to clear out a couple boxes of post cards from my office.
Thanks to all of you for your encouragement – and your willingness to read these newsletters as we’ve gone on this journey together.
And if you don’t want to receive these newsletters, please let me know and I’ll remove you from the mailing list.
One week and counting … thanks so much.